{"id":3889,"date":"2020-05-09T16:59:11","date_gmt":"2020-05-09T20:59:11","guid":{"rendered":"https:\/\/lexigram.com\/?page_id=3889"},"modified":"2020-05-15T11:47:20","modified_gmt":"2020-05-15T15:47:20","slug":"qa","status":"publish","type":"page","link":"https:\/\/lexigram.com\/?page_id=3889","title":{"rendered":"Q&#038;A"},"content":{"rendered":"<div id=\"themify_builder_content-3889\" data-postid=\"3889\" class=\"themify_builder_content themify_builder_content-3889 themify_builder\">\n    \t<!-- module_row -->\n\t<div   class=\"themify_builder_row module_row clearfix builder-parallax-scrolling module_row_0 themify_builder_3889_row module_row_3889-0 tb_6b42737\">\n\t    <div class=\"builder_row_cover\"><\/div>\t    <div class=\"row_inner col_align_top\" >\n\t\t\t<div  class=\"module_column tb-column col-full first tb_3889_column module_column_0 module_column_3889-0-0 tb_afd1473 repeat\" >\n\t    \t    \t        <div class=\"tb-column-inner\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_62bc43c  repeat  \">\n            <div  class=\"tb_text_wrap\">\n    <h1>Q&amp;A: The value we add.<\/h1>    <\/div>\n<\/div>\n<!-- \/module text -->\n<!-- module text -->\n<div  class=\"module module-text tb_qwu6648    \">\n            <div  class=\"tb_text_wrap\">\n    <h5><span style=\"color: #ea1112;\"><strong>We have very smart people on staff, so why do we need you?<\/strong><\/span><\/h5>\n<h5>You and your team know so much about your business that you can&#8217;t see problems in the draft text. You can&#8217;t see that something is missing or unclear or illogical because your brain unconsciously fills in the gaps.<\/h5>\n<h5>We spot those gaps. Standing in for your readers, we root out all the obstacles to comprehension and persuasion that those readers will encounter.<\/h5>\n<h5>Because we don\u2019t come to your project with the deep knowledge that company insiders have, we are able to analyze the draft text in an \u201cuncontaminated\u201d way.<\/h5>\n<h5>Clients are regularly surprised (and chagrined) to see the deficiencies we uncover in supposedly \u201cfinal\u201d annual reports, press releases and other corporate communications.<\/h5>\n<h5>If you use an outside IR agency, there\u2019s no duplication of work\u2014our insights are complementary to theirs.<br \/><br \/><span style=\"color: #ea1100;\"><strong>Won\u2019t adding Lexigram as another reviewer make our process\u00a0more complicated?\u00a0<\/strong><\/span><\/h5>\n<h5>As professional editors, we are skilled at resolving conflicts among content contributors over a document\u2019s language, clarity and organization.<\/h5>\n<h5>And because we can catch problems early, copy ends up going through fewer revisions.<\/h5>\n<h5>In short, we help you make your annual reports and other written communications less stressful to create.<br \/><br \/><span style=\"color: #ea1112;\"><strong>Isn\u2019t all the attention to detail overkill?<\/strong><\/span><\/h5>\n<h5>Your communications are your public face.<\/h5>\n<h5>If those communications are confusing, ambiguous or incomplete\u2014not to mention riddled with grammar errors\u2014they will leave your readers suspicious about your company\u2019s honesty and skeptical about management\u2019s competence.<\/h5>    <\/div>\n<\/div>\n<!-- \/module text -->\n\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Q&amp;A: The value we add. We have very smart people on staff, so why do we need you? You and your team know so much about your business that you can&#8217;t see problems in the draft text. You can&#8217;t see that something is missing or unclear or illogical because your brain unconsciously fills in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3767,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3889","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"<h1>Q&amp;A: The value we add.<\/h1>\n<h5><strong>We have very smart people on staff, so why do we need you?<\/strong><\/h5> <h5>You and your team know so much about your business that you can't see problems in the draft text. You can't see that something is missing or unclear or illogical because your brain unconsciously fills in the gaps.<\/h5> <h5>We spot those gaps. Standing in for your readers, we root out all the obstacles to comprehension and persuasion that those readers will encounter.<\/h5> <h5>Because we don\u2019t come to your project with the deep knowledge that company insiders have, we are able to analyze the draft text in an \u201cuncontaminated\u201d way.<\/h5> <h5>Clients are regularly surprised (and chagrined) to see the deficiencies we uncover in supposedly \u201cfinal\u201d annual reports, press releases and other corporate communications.<\/h5> <h5>If you use an outside IR agency, there\u2019s no duplication of work\u2014our insights are complementary to theirs.<br \/><br \/><strong>Won\u2019t adding Lexigram as another reviewer make our process\u00a0more complicated?\u00a0<\/strong><\/h5> <h5>As professional editors, we are skilled at resolving conflicts among content contributors over a document\u2019s language, clarity and organization.<\/h5> <h5>And because we can catch problems early, copy ends up going through fewer revisions.<\/h5> <h5>In short, we help you make your annual reports and other written communications less stressful to create.<br \/><br \/><strong>Isn\u2019t all the attention to detail overkill?<\/strong><\/h5> <h5>Your communications are your public face.<\/h5> <h5>If those communications are confusing, ambiguous or incomplete\u2014not to mention riddled with grammar errors\u2014they will leave your readers suspicious about your company\u2019s honesty and skeptical about management\u2019s competence.<\/h5>","_links":{"self":[{"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/pages\/3889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lexigram.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3889"}],"version-history":[{"count":10,"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/pages\/3889\/revisions"}],"predecessor-version":[{"id":4261,"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/pages\/3889\/revisions\/4261"}],"up":[{"embeddable":true,"href":"https:\/\/lexigram.com\/index.php?rest_route=\/wp\/v2\/pages\/3767"}],"wp:attachment":[{"href":"https:\/\/lexigram.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}